Disruptive Catalogs: Part 2 PROVEN FACT! Your catalog cover is the number one creative opportunity to test and increase response. Why? It’s a “first impression” and your best opportunity to inspire action. First impressions are formed in a matter of seconds and if you greet your customers (or even worse, your prospects) with “bleh” your […]
Disruptive Catalogs: Part 1 Catalogs have changed. For the better. They’re no longer intended to be your entire store in the mail. They’re not just a transactional tool anymore. They’re more than that. Consumers expect them to be more than that. Today, catalogs should do three things: disrupt, delight and drive people to action. This […]
Real People, Real Stories: What We Can Learn From Apple If you’re like me, when someone tells you their product can save your life, you are a bit hesitant and maybe even distrustful. It’s a bold claim, there’s no way around it. Not many companies take their marketing that far, and those that due usually […]
Part 1: Making the Case Sustainability has been a topic of discussion around the J.Schmid studio for a while. We believe in it personally. We believe in it as an organization. And we believe in the upside for our clients. So we’ve decided to write a blog series about it. Now, to be clear, we […]
A Conversation Over Tea Over the past several weeks, we’ve looked at a variety of brands and how they approach their catalog. As you may have noticed, there are many different ways to achieve the same goals of DISRUPT. DELIGHT. DRIVE. How brands stand out in the mail, engage their target customer (or even better, […]
When it comes to good design, sometimes it’s more about what you leave out versus what you add.
Chris Hayes EVP, Brand Strategy When I meet someone for the first time, I’m often asked what I do for a living or what does my company do. The simple answer is that I work for a marketing agency and we help companies sell their products. But I always like to add that the ‘how’ […]
Where does your brand story take place? When people think of your brand, do they think of a specific location? Is your brand linked to the mountains or the beach? Maybe your brand is associated with a certain city or region. It’s not critical that a brand be connected to a place, but if it […]
Part 6: Photography As visual creatures, we are compelled by what we see. Images draw our attention. They hold our interest. They spark our memories, our emotions. They move us to react, and to act. As marketers, we strive for breakthrough creative moments with our audience. We want to make an instant impression and invite […]
