Why You’re Not Patagonia

Customer Loyalty Part 9: Brand With a Purpose They’re like a frustrating older sibling. They get all the attention, and they get away with pretty much everything. They’re incredibly well-liked, and it seems like everyone aspires to be them. (Is it obvious that I’m a middle child?) Regardless of how you feel about them, Patagonia […]

6 Common Brand Positioning Strategies

Customer Loyalty Series: Part 2 Marketers are always looking for ways to influence how consumers perceive their brands to build more than simply transactional relationships. They know that effective brand positioning helps separate them from the competition and not just capture but keep a larger share of both consumers’ minds and wallets, driving long-term customer […]

CAMPAIGN BUILDING BLOCKS

PART 7 : PURPOSE The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. Chris Hayes EVP, Brand Strategy We all have our […]

CAMPAIGN BUILDING BLOCKS

PART 6 : KILLER CAMPAIGNS The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. We’ve spent the last several weeks bringing you […]

CAMPAIGN BUILDING BLOCKS

PART 5 : #CAMPAIGN CHEATSHEET The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. As brands jump on the hashtag brand-wagon, one […]

Why You’re Not Patagonia

They’re like a frustrating older sibling. They get all the attention, and they get away with pretty much everything. They’re incredibly well-liked, and it seems like everyone aspires to be them. (Is it obvious that I’m a middle child?) Regardless of how you feel about them, Patagonia is one of the most impressive brands out […]

So, What About This Gen Z?

Chris Hayes EVP, Brand Strategy Generation Z, the newest demographic cohort, composed of Americans born between 1997 to 2012, is on track to be the largest, most ethnically diverse, best educated and most financially powerful generation ever. And though research on this emerging group is still in the early stages, some interesting shopping trends are […]