Neal Schuler, VP, Creative Director
Seriously, learn to direct your creative efforts like a rock star. Mick Jagger knows about the creative process. He’s done well by anyone’s standards. In terms of money and accolades, he’s got those covered. I recently read his net worth is $360 million. He was knighted by Queen Elizabeth II in 2002, and today, he has more than 2 million followers on Twitter. Creatively, he’s in every hall of fame and scored twelve No. 1 albums with the Stones. Not bad for a London School of Economics dropout. I’d say he’s sneaking up on satisfaction!
Following a successful person’s lead makes sense, right? We do it all the time. We listen intently, cherry-picking things that smart, creative and successful people do that we can apply to our own situations. We hang on their words, looking for insight and inspiration. World financial markets soar or dive based on an utterance from Warren Buffet, Jeff Bezos or some bitcoin investor. Not that we’re lemmings; I like to think we’re simply resourceful, taking what’s useful and putting it to work.
So, what can we borrow from Sir Mick? Probably not his singing style or that rooster strut (though you can certainly give it a shot). And, maybe you don’t aspire to become a cultural icon and define a generation. But you CAN borrow a page from his hiring and directing creative services. That’s right – as your agency, we encourage you to be EXACTLY like Mick Jagger.
Check out how Mick engages Andy Warhol’s services:
Six key takeaways here:
- Supply your creative with the required materials for the project: “Here are 2 boxes of material … and the record.”
- Stress simplicity and your expectations for deployment: “The more complex, the more
f—ed up it is.” - Instill confidence: “I leave it in your capable hands.”
- Provide creative elbow room: “Do whatever you want.”
- Be realistic about costs: “Write back saying how much money you would like.”
- Provide adequate time for world-class work: “He will probably say ‘Hurry up’ but take little notice.”
Mick took the time to hire the BEST. Andy was obviously qualified to make good decisions and put his talents to work. After all, he was Andy Freakin’ Warhol!! Mick trusted Andy’s expertise, then allowed him to do his thing. Be a rock star and call us at 913-236-8988. We’ll do our thing and you’ll be a hit!
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Tags: branding, creative, embracing change, neal schuler