Where does your brand story take place?
When people think of your brand, do they think of a specific location? Is your brand linked to the mountains or the beach? Maybe your brand is associated with a certain city or region. It’s not critical that a brand be connected to a place, but if it is, it can certainly help people relate to it, remember it, and become a bigger fan of it.
Tags: brand location, brand story, Brand Storytelling, branding, Brent Niemuth, Location