A New Era for Customer Retention & Acquisition
The age of advanced integration of the online and offline channels is now a reality. J.Schmid has added a powerful new tool to its arsenal that can collect web browsing data, score that intelligence and use it to add value to existing customers as well as acquire new customers. Far beyond the aggregate data that is offered by traditional web analytics, this tool captures individual behavior and customer segments that might be missed by traditional RFM models, and makes it actionable.
The potential applications are broad; for direct mail it can be used to find savings through smart circulation cuts and improve ROI by finding interested prospects. Beyond the print world it can inform B-to-B lead qualification and help shape digital marketing strategies.
We take it a step further by integrating key metrics unique to you and your brand. Only J.Schmid can connect your brand experience with web browsing intelligence, and use it to improve customer retention and acquisition.
Geoff Wolf, Executive Vice President of Marketing at J.Schmid says, “We have known intuitively for years that web browsing engagement can add value to any offline direct mail initiative. Now we have proof and actionable tools to do it. I just love technology and how it integrates with print marketing.”
You can explore these opportunities for the cost of your IT department tagging your website. Once the site is tagged, we will collect the data, score it and provide top line visibility of how much value may have been realized, using your most recent marketing campaign as a model.
Once you see the value of these segments, we’ll work with you to find opportunities for future investment of your marketing dollars.
• Save Money. Identify customers that your current mail selection strategy is including in mailings, but who don’t need to be mailed as often, or at all.
• Retain Customers. Identify lapsed customers that aren’t being mailed, but should be. Transactional data tells us how long it’s been since someone has bought from you, but browsing data tells us that they’re thinking of buying from you, or someone else, NOW. This combination of transactional data and web browsing data can give you the intelligence you need to retain and grow your file.
• New Prospecting Universe;
Convert unknown browsers into buyers. Most companies have very few options when it comes to converting window shopping web visitors into paying customers. Browsing data, when scored with YOUR brand connection in mind, qualifies your web traffic and provides you with a mailing address so you can increase your prospecting circulation efforts.
Contact us NOW to learn how this new opportunity can work for YOU.
geoffw@jschmid.com