Consumer Reactions to AI in Branding
In our latest Burning Questions study, we asked 250 consumers: “When you hear that a brand uses AI to create content, what’s your gut reaction?” The answers were split—35% felt neutral, 34% leaned negative, and only about 30% were positive or conditionally positive. Concerns centered on authenticity and creativity, with some worrying that AI feels like “taking the easy way out.” Others were curious or even excited, seeing AI as a useful tool when brands are transparent. At J.Schmid, we believe the takeaway is clear: AI can support creativity, but human connection, originality, and honesty still matter most.
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Tags: Brand Storytelling, branding, Humanity Marketing, Strategy