The first thing that comes to mind when considering data’s role within social marketing is Web analytics. Social marketing, as a new marketing term that has evolved during the past decade, can be defined as “communication opportunities between consumers and businesses that use the Internet as a platform.” As all this communication is taking place […]
As I began writing this column, I was immediately struck by one of the words in the deck. Using “from” suggests fitting new marketing data into an existing process integration after new initiatives are introduced, while the word “with” requires a different approach altogether, indicating a process that considers the data before the initiative is […]
Why won’t customers cooperate and just do what we ask? In today’s marketing climate—with so many choices, technological devices and brand messages bombarding the senses—it’s more difficult than ever to get customers to do anything, let alone what you want them to do. In this new marketing climate, customers are savvy. If the call-to-action isn’t […]
AdNation News interviews Lois Brayfield, President of the direct marketing agency J. Schmid & Assoc. Inc. about the continued relevance of print catalogs in providing a “call to action” in this digital age. Direct marketing is older than our country itself; Benjamin Franklin published “a scientific catalog, complete with a guarantee,” Brayfield says. Many thought […]
What’s in a name? When it comes to the three brands I’ve looked at this month … everything. The sign of a great brand isn’t only name recognition, but the image you get in your head when you hear the name. You should immediately feel something when the name is mentioned. The best brands allow you […]
We are in the midst of a true paradigm shift. Consumer behavior suggests consumers want to be more in control of their interaction with the marketing that brands are pushing out. As marketers collect more data and gain access to more powerful analytic technologies, there also is a new dimension we need to access to […]
Over the past season, we have been looking at many data-driven elements, including the data itself and the processes that are involved in analysis and reporting. However, a simple, often-overlooked, but key part of the whole process is the people who work with the data. Different people are involved across so many parts of the […]
Lois was interviewed by Kamil Porembinski of ProofHQ’s Marketing Operations Blog: 1. What are the most common marketing problems that companies ask J. Schimd to solve for them? The most common challenge for our clients is how do their brands not only survive in this new economy but how do they thrive? New thinking is […]
“Data” has become the darling of the marketing world recently as information technology and database marketing really hit their strides in business (Check out the Target Marketing July 2012 cover story, “Are You Ready for Big Data?” to brush up on your consumer data know-how if this topic hasn’t been on your radar screen). Marketers […]
