Data’s role in customer acquisition The role of data within customer acquisition involves capturing and maintaining a record of the person or business that made a purchase. The basic information includes 1) who made the purchase, 2) when that purchase occurred, 3) what media channel the order was placed through and 4) the value of […]
Join Lois Brayfield for this fast and thought provoking Pub Talk which starts with how catalog have evolved from a simple sales tool into something that can create an emotional connection, elevate a brand and still make a sale. Lois explains why the catalog is not only very much alive, it is still one of the most […]
Target Marketing asked a field of marketing experts the top four questions facing marketers in 2015. This is the second question in the series, “Can you move beyond the marketing campaign?” Our very own Lois Brayfield weighs in: “The most successful direct marketing companies today are viewing their marketing efforts as an overall campaign, rather […]
During the holiday shopping season, you’ll see more offers, promotions, teasers … well, more bribes to drive sales than any other time of the year. With holiday consumer spending forecast to reach $619 billion, brands are scrambling to ensure they get their piece of the pie. Is the “bribe” necessarily a bad thing? Well, it […]
Brand is a term you hear thrown around a lot lately. It seems to be the latest business buzzword. Everyone wants a strong and powerful brand. And rightly so. Your brand is one of the biggest assets you have, perhaps the biggest. There is a real value that can be attached to it. And just like any […]
Join Lois Brayfield to learn what a brand campaign can do for your multichannel marketing efforts to create customer engagement and advocacy. Hosted by McKay Allen, LogMyCalls.com Presented by Lois Brayfield, J.Schmid CEO Note: What follows is a quick synopsis of the webinar. However, make sure to watch the video for in-depth explanations of the […]
Lois Brayfield, catalog industry thought-leader and CEO of J.Schmid and Associates talks us through the physics of catalog design. Learn how to capitalize on catalog hot-spots, eye flow and create a graphic hierarchy. Watch Now >>
Lois Brayfield, CEO Lois Brayfield (J.Schmid CEO) gives her take on the catalog industry today in the recently published DMA Statistical Fact Book 2014. Learn more about the book here. Marketers continue to ask the question, “Are catalogs still a viable part of the marketing mix?” The answer? Yes; absolutely. In fact, many traditional “brick-and-mortar” […]
Increasingly, ecommerce marketers are learning what we catalog marketers have known for years: that a tactile, physical medium (aka, printed catalog) is a powerful part of a multichannel mix. You can hold it, thumb through its pages, turn down the corner of a page to mark something on your wish-list. It’s proactive, in that it […]
