Understanding what goes into the adjustment of postage rates is like watching a computer wizard remotely dial into…
Many catalogers today still approach their business as retailers first and marketers second. Retailers sell merchandise by focusing…
It’s frustrating to hear politicians talk about what they plan on doing, what their strategy is, how they’re…
Yes, mailing a catalog can be a powerful advertising tool. However, we realize its role has changed over…
Invisible monsters, augmented reality and the future of catalogs So, how many Pokémon have you caught? You know,…
Why You Should Keep It Simple “Simple is harder than complex.” –Steve Jobs Browsing through a…
In early May, British musicians Radiohead did the unthinkable: they lived up to their song title “How to…
“Facebook Inc. is largely ruled by algorithms. But ultimately people must make judgments about what to show its…
I won’t keep you in suspense: print is alive and well. Back in the day, when investing marketing…
