Human beings have an attention span of 8 seconds. We don’t read anymore. We scan. Brands usually say…
Are you jumping on the Nostalgia Marketing bandwagon? Do you know how to execute effectively and how to…
Twenty years ago, we discovered the power of transactional data. Lo and behold, it turned out that certain…
I’m asked to critique catalogs on a regular basis. Assessing catalog design is important, and I’m of the…
Catalog heroes rise up against democratic oppression One voice, one vote? Equality for all? Democratic rule? No more!…
By Chris Hayes, EVP Brand Strategy We recently completed a brand “refresh” for a catalog client that involved…
Then you must embrace change. As many of you know, I’m a HUGE Beatles fan. It’s an obsession,…
Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio…
We live in a world of instant gratification – one-click shopping and information at our fingertips via a…
