Well…literally almost everything. Their search engine has indexed over 30 trillion websites and executes billions of searches each day. “Google” is now used as a verb, joining the ranks of brands-become-eponymous terms like Kleenex, Band-aid and Frisbee. So what can Google teach us about human behavior online? Literally almost anything. Let’s do a thought experiment: […]
These Call-To-Action Best Practices Still Stand The Test of Time. Last week I received a magazine subscription offer in the mail that contained no less than 7 paths to respond, including but not limited to the traditional ‘place YES sticker here’ reply postcard, an 800 number and three online response options with separate, but corresponding […]
Case Study: Seventh Generation When it comes to household goods, specifically those in the cleaning, paper, and personal care product lines, I’m not sure if there is a better example of sustainability in practice than Seventh Generation. From the company name to their product ingredients, down to the containers their soaps and cleaners arrive in, […]
Case Study: Patagonia While some companies incorporate sustainability practically into sourcing and shipping and others focus on the empirical side of things through product ingredients and consumer honesty, there is a third segment whose very brand essence relies on their inherent relationship to ethical consumerism and their perceived identity in the marketplace. Standing atop the […]
Have you ever been stuck in a conversation with someone who blathered on, never asked about your interests or paused at what would be a natural lull in conversation? The vast majority of email marketing is like that. In a face-to-face conversation, we look for conversational cues to gauge the interest of the person we […]
Case Study: Crowd Cow Somewhere in no man’s land, between the entrenched forces of cooking meals at home on one side and ordering food in a restaurant on the other, lives a purchase variable that has been rediscovered in a big way: convenience. Walk into any apartment building, drive down any street, and you’re likely […]
Amidst all of the inbox clutter, one thing gets easier every day — swiping to delete email on our mobile devices. Most of us do it daily or even several times a day. We sit poised, device in hand, trigger finger hovering at the ready. We scan, we process, we either tap to open or […]
You’ve all heard the doomsayers. The plaintive wails of prognosticators, tolling the bell for our beloved medium. They shout: The end is nigh! Catalogs are obsolete! Print is dead! Might as well call it a day then. Time to find a new line of work. Pulp all your print catalogs to line your hamster cages. […]
A New Era for Customer Retention & Acquisition The age of advanced integration of the online and offline channels is now a reality. J.Schmid has added a powerful new tool to its arsenal that can collect web browsing data, score that intelligence and use it to add value to existing customers as well as acquire […]
