You only need to do two things to have a great website. 1). Make shopping your website as intuitive and simple as possible. 2) Tell the story of your brand and your unique selling proposition, without interfering with the above. Simple, right? Riiiiiiiiiiiight… In search of that elusive combination, I found three eCommerce websites that tell their story […]
Is the location of your business important to your brand message? Are you using it to your advantage? Consider a brand like Starbucks, who made Seattle (where the brand originated) part of their brand story. Need help finding your brand message? Email our CEO, Lois Brayfield, or call 913-236-2988.
Well…literally almost everything. Their search engine has indexed over 30 trillion websites and executes billions of searches each day. “Google” is now used as a verb, joining the ranks of brands-become-eponymous terms like Kleenex, Band-aid and Frisbee. So what can Google teach us about human behavior online? Literally almost anything. Let’s do a thought experiment: […]
These Call-To-Action Best Practices Still Stand The Test of Time. Last week I received a magazine subscription offer in the mail that contained no less than 7 paths to respond, including but not limited to the traditional ‘place YES sticker here’ reply postcard, an 800 number and three online response options with separate, but corresponding […]
Case Study: Seventh Generation When it comes to household goods, specifically those in the cleaning, paper, and personal care product lines, I’m not sure if there is a better example of sustainability in practice than Seventh Generation. From the company name to their product ingredients, down to the containers their soaps and cleaners arrive in, […]
Case Study: Patagonia While some companies incorporate sustainability practically into sourcing and shipping and others focus on the empirical side of things through product ingredients and consumer honesty, there is a third segment whose very brand essence relies on their inherent relationship to ethical consumerism and their perceived identity in the marketplace. Standing atop the […]
Have you ever been stuck in a conversation with someone who blathered on, never asked about your interests or paused at what would be a natural lull in conversation? The vast majority of email marketing is like that. In a face-to-face conversation, we look for conversational cues to gauge the interest of the person we […]
Case Study: Crowd Cow Somewhere in no man’s land, between the entrenched forces of cooking meals at home on one side and ordering food in a restaurant on the other, lives a purchase variable that has been rediscovered in a big way: convenience. Walk into any apartment building, drive down any street, and you’re likely […]
Amidst all of the inbox clutter, one thing gets easier every day — swiping to delete email on our mobile devices. Most of us do it daily or even several times a day. We sit poised, device in hand, trigger finger hovering at the ready. We scan, we process, we either tap to open or […]
