Strategy
How to Choose an Agency
Avoid the Narcissists. Hire the Listeners! Truth is, I’ve been on the client side of agency relationships for the majority of my career. At companies I’ve worked for in the past, we often needed help handling initiatives that my creative department wasn’t staffed for. And sometimes, we just needed a fresh set of eyes to […]
Stop Making Data So Damn Difficult!
New strategic partnership offers a single solution for bringing multiple data platforms together with a single message, delivering marketing strategies to both online and offline channels BOSTON, MA & MISSION, KS – AUGUST 16, 2017 – East meets Midwest with the announcement of an exciting new strategic partnership between Boston-based QuickPivot, a cloud-based, cross-channel […]
Beep-boop. I, for one, welcome our robot overlords.
…And other thoughts on the Digital Summit Kansas City’s inaugural Digital Summit was a few weeks ago, and it was a great experience and an eye-opener. There’s just no substitute for an intensive day and a half conference to get the updates for the ever-evolving digital landscape. I jotted down some thoughts while I was […]
Are Catalogs Really Worth It?
This is the question I’m asked more than any other these days. How would you answer this? It probably depends on whether you’re a catalog believer or a non-believer. First, a quick note about the grey area between these two groups: There is none! Either you sleep well at night with a P&L under your […]
6 POINTS IN DEFENSE OF DIRECT MAIL
In today’s ever-evolving multi-channel world, marketers are often swept up in the frenzy of the next greatest trend. They’re looking ahead to gain the competitive edge. Sometimes though, the best way to look forward is to look back on a tried-and-true method to reach customers and generate response. That method? Direct mail. You should not […]
Is Your Brand Amazon Proof?
Anybody who shops on Amazon has probably had the experience where the price of the item you just put in your cart changes while it sits there. With the recent announcement that Amazon intends to buy Whole Foods, I started wondering about this and found that the explanation is pretty interesting. “List price” has been […]
Relaxation: Critical to Creative Success
This morning I mentioned to my wife Janet that I was writing a post for our blog. She said, “You know, today is the summer solstice, a beautiful, long summer day. Time to kick back and enjoy the peak of the season. Take a break, relax… put an umbrella in your drink! You should write […]
“Alexa, can you help me work smarter?”
Oh my. I just read an article about the future of search marketing called “What Amazon Echo and Google Home mean for online retailers.” The next thing I see is a UPS package on my doorstep with “voice shopping with Alexa and Echo” printed right above “Prime” on the packing tape that seals the box. […]