There’s an old saying in marketing: never mix branding and politics. It’s good advice, as mixing the two…
Last week Toys R Us closed their remaining stores, bringing a sad end to a 70-year old brand.…
Two J.Schmid clients recently made dramatic — and successful—changes to their catalog programs. Take a look at these…
Millennial Schmillennial! Why is everyone rushing to grab this elusive customer group when we are about to experience…
Schedule maven. Traffic cop. Budget keeper. Back in the day, these were interchangeable terms for account executives. And…
Is anyone reading this? No, seriously, is anyone reading this? That’s what you should be asking yourself when…
Marketers are accustomed to thinking of their customers in terms of “generations.” Based on when you were born,…
J.Schmid’s internal branding group (Bonfire5), recently rebranded an apparel company based in St. Croix. Lori Hirons, the founder…
Dollar Shave Club was the first one I remember. In 2012, just a year after they launched the…
