Consumer Reactions to AI in Branding In our latest Burning Questions study, we asked 250 consumers: “When you hear that a brand uses AI to create content, what’s your gut reaction?” The answers were split—35% felt neutral, 34% leaned negative, and only about 30% were positive or conditionally positive. Concerns centered on authenticity and creativity, […]
Download the full report (PDF 2 MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range July 1, 2025, to July 31, 2025. July 2025: Strong Engagement Meets Selective Spending Consumer engagement remained strong throughout July, driven by retail events such as Prime Day, the Fourth of July, and […]
Why Human Brands Still Win Artificial intelligence is everywhere. It writes our emails, recommends our playlists, tailors our shopping carts, and increasingly, shapes how brands show up in the world. And listen—we love a good tool. Anything that makes the work faster, smarter, or more efficient? We’re in. But there’s a line.A big one.Because when […]
Download the full report (PDF 1.1MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range June 1, 2025, to June 30, 2025. June 2025: Traffic Up, Consumers Browsing More Engagement was up in June, with sessions rising 9.29% year-over-year, reflecting sustained consumer interest. However, this growth in traffic translated […]
Here’s What You Need to Know Good news, catalogers: there’s a new postal incentive in town, and it’s designed just for you. If you’re sending printed catalogs through the mail, there’s a golden opportunity to trim your postage costs while continuing to drive powerful results through the mailbox. What’s the New Discount All About? The […]
Why Empathy is Your Brand’s Secret Weapon What if the most powerful marketing tool you have isn’t your budget, your media mix, or even your data — but your ability to be human? In a world where brands are louder, faster, and more automated than ever, the ones that actually connect are the ones that […]
Download the full report (PDF 1.1MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range May 1, 2025, to May 31, 2025. May 2025: Engagement Up, Conversions Lag Retailers experienced encouraging year-over-year growth this May, with increases in sessions, orders, and overall demand. These trends point to heightened consumer […]
Download the full report (PDF 1.1MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range April 1, 2025, to April 30, 2025. April 2025: Rising Traffic, Cautious Spending April’s data reflects a cautious consumer mindset. Although browsing activity has increased, signaling continued interest in products and services, consumers are […]
How to Stand Out in the Wild West of Discounts Black Friday is one of the most competitive times of the year for retailers, with every brand vying for a share of the consumer’s attention and wallet. For CMOs, the pressure to make this Black Friday strategy the best one yet is always top-of-mind. While […]
