Yes, mailing a catalog can be a powerful advertising tool. However, we realize its role has changed over the last several years. A successful catalog should DISRUPT your customer’s lives and get noticed. Once inside your catalog, it must DELIGHT with relevant products and stories that matter and finally, and most important, it must have […]
Why You Should Keep It Simple “Simple is harder than complex.” –Steve Jobs Browsing through a catalog of one of my favorite brands, I found myself completely frustrated, to the point that I eventually threw the catalog aside. Why? Because they made it hard for me to shop. We are in an era […]
I won’t keep you in suspense: print is alive and well. Back in the day, when investing marketing dollars, it was easy to draw a line between mailing catalogs (the only direct marketing investment at the time), the value of acquiring a customer and the bank statements that arrived months later. This news from Victoria’s […]
You’ve all heard the doomsayers. The plaintive wails of prognosticators, tolling the bell for our beloved medium. They shout: The end is nigh! Catalogs are obsolete! Print is dead! Might as well call it a day then. Time to find a new line of work. Pulp all your print catalogs to line your hamster cages. […]
A New Era for Customer Retention & Acquisition The age of advanced integration of the online and offline channels is now a reality. J.Schmid has added a powerful new tool to its arsenal that can collect web browsing data, score that intelligence and use it to add value to existing customers as well as acquire […]
Join Lois Brayfield for this fast and thought provoking Pub Talk which starts with how catalog have evolved from a simple sales tool into something that can create an emotional connection, elevate a brand and still make a sale. Lois explains why the catalog is not only very much alive, it is still one of the most […]
During the holiday shopping season, you’ll see more offers, promotions, teasers … well, more bribes to drive sales than any other time of the year. With holiday consumer spending forecast to reach $619 billion, brands are scrambling to ensure they get their piece of the pie. Is the “bribe” necessarily a bad thing? Well, it […]
Lois Brayfield, catalog industry thought-leader and CEO of J.Schmid and Associates talks us through the physics of catalog design. Learn how to capitalize on catalog hot-spots, eye flow and create a graphic hierarchy. Watch Now >>
Lois Brayfield, CEO Lois Brayfield (J.Schmid CEO) gives her take on the catalog industry today in the recently published DMA Statistical Fact Book 2014. Learn more about the book here. Marketers continue to ask the question, “Are catalogs still a viable part of the marketing mix?” The answer? Yes; absolutely. In fact, many traditional “brick-and-mortar” […]
