Lois Brayfield, CEO Lois Brayfield (J.Schmid CEO) gives her take on the catalog industry today in the recently…
Increasingly, ecommerce marketers are learning what we catalog marketers have known for years: that a tactile, physical medium…
In this webinar, J.Schmid CEO Lois Brayfield discusses how brands can get prospects to take action. Rather than…
Kansas City is known for its barbecue, and there are plenty of places to indulge in this local…
AdNation News interviews Lois Brayfield, President of the direct marketing agency J. Schmid & Assoc. Inc. about the…
On an episode of AMC’s “Mad Men,” the irascible and ubiquitously intoxicated Roger Sterling prods the precocious Peggy…
Customers … why don’t they just do what we want? That would make direct marketing so much easier,…
Thousands of advertisers clamor for consumers’ precious time each day. These messages bombard their eyes and ears, each…
The art of brand building still remains a mystery to many companies. During these tough economic times, business…
