Ever since the first order came over the Internet, people have been predicting the eventual death of the…
Here’s a depressing stat: About 80% of catalogs received in the mail get thrown away without so much…
Products and services. That’s what we sell. Every company has something to offer, whether it’s a tangible good,…
Any seasoned direct marketer the importance of understanding the numbers side of the business. You have to know…
Multichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for…
This month we look at another analytical technique or process that direct sellers need to know, understand, and…
In June we looked at the profit and loss statement, discussing how a catalog P&L or income statement…
If you’re familiar with the profit and loss (P & L) statement traditionally used by bankers and accountants,…
Last month we discussed the cost of getting a customer, a key measurement for the “front end,” or…
