Twenty years ago, we discovered the power of transactional data. Lo and behold, it turned out that certain…
Yes, mailing a catalog can be a powerful advertising tool. However, we realize its role has changed over…
Why You Should Keep It Simple “Simple is harder than complex.” –Steve Jobs Browsing through a…
I won’t keep you in suspense: print is alive and well. Back in the day, when investing marketing…
You’ve all heard the doomsayers. The plaintive wails of prognosticators, tolling the bell for our beloved medium. They…
A New Era for Customer Retention & Acquisition The age of advanced integration of the online and offline…
Join Lois Brayfield for this fast and thought provoking Pub Talk which starts with how catalog have evolved from a…
During the holiday shopping season, you’ll see more offers, promotions, teasers … well, more bribes to drive sales…
Lois Brayfield, catalog industry thought-leader and CEO of J.Schmid and Associates talks us through the physics of catalog…
