Part 3: Personalize Your Catalog Covers Big data. Net Promoter Scores. Customer Models. There is a lot of…
Streaming platforms saw huge success in the past year. It’s unfortunate that the global COVID-19 pandemic was the…
PART 5 : #CAMPAIGN CHEATSHEET The following article is part of an ongoing series from J.Schmid with the critical…
Are you thirsty for better creative? You don’t necessarily need to dump everything and go back to the…
#Campaign CheatSheet As brands jump on the hashtag brand-wagon, one wonders if the effort truly makes a difference…
Oh no, not ANOTHER piece about print marketing! But wait, this one’s not sponsored by a printer or…
I’m in awe at the number of brands who are jumping on the idea that catalogs provide a…
What do Oreos, Mountain Dew, Shake Shack and Mack Weldon have in common? No, they’re not items from…
We took a holiday hiatus here at J.Schmid. It was a chance for everyone to take stock of…
