Here’s a depressing stat: About 80% of catalogs received in the mail get thrown away without so much as a peek inside the cover. So after all the planning, list segmentation, careful consideration of product mix and offers, design and costs, a vast majority of catalogs go directly to the recycle bin. Ouch. Considering the […]
Products and services. That’s what we sell. Every company has something to offer, whether it’s a tangible good, training, technology, or financial products and services. As marketers, we are in the business of selling “things.” But some of these products stand out because they provide the solutions to problems people need answered. They are your […]
Creating and producing a catalog is similar to designing and constructing a building. In construction, the architect plays the key role in preparing a set of blueprints from which the contractor constructs the building. He creates physical elevations or sketches of the building and prepares detailed electrical, mechanical, plumbing, and materials plans from which each […]