WHAT IS THIS COOL NEW TECHNOLOGY CALLED “PRINT?”
Take a quick look at a video clip from a session at the recent NEMOA conference in Boston. I was asked to weigh in on my thoughts on print. This was my response…
Creative
YOUR 5-MINUTE BRAND GUT CHECK
Think Different. Just Do It. Because you’re worth it. Each of these slogans are just as brilliant now as they were when they first arrived on the scene. One of the many reasons they have stood the test of time is because they are aspirational, but still relevant to each and every one of us. […]
HEY MILLENNIALS, IT’S ALL YOUR FAULT
American cheese Bars of soap Applebee’s Top sheets Mayonnaise Straws CDs Shopping malls Network TV Gillette razors Phone conversations Hooters Diamonds Napkins What do all of these things have in common? According to various media reports over the past few years, they’re all being killed by Millennials. The audacity! The gall! How could this generation […]
ROI RALLYING CRY!
Investing in creative pays. It has to be executed and managed well, and there are a lot of moving parts. But when they all come together, it pays (in cash). Increasingly, creative decisions are influenced by CFOs attempting to manage financial metrics for CEOs and board members. Often, the C-suite folks look at capital and […]
What Kind of Idiot Waits 567 Days to Buy a Car?
You might not realize this, but I have a lot in common with Elon Musk. Yes, the billionaire Tesla mogul and I share several things that might surprise you, including: 1. Fascination with space, and Mars in particular. Like Musk, I want to die on the red planet. Unlike Musk, I’d be fine if it […]
Consumers Need a Hug
We took a holiday hiatus here at J.Schmid. It was a chance for everyone to take stock of what’s happening outside the office and connect with family and friends. The extra time also provided the opportunity to dive deeper into news, podcasts and movies, and to generally get out more. Now, I’ve understood for a […]
100% Open Rate Guaranteed!
It occurred to me the other day while I was noodling email subject lines (trying to eke out another 1 or 2% increase in open rate) that even if I was successful, it would only lead to a fraction of a percent of click-through improvement. We tend to call email marketing “consumer direct,” but really, […]
Hey Lee Clow, Challenge Accepted!
Lee Clow is a titan of the advertising industry, an undisputed creative heavyweight. As the global director of media arts at TBWA/Chiat/Day, he channels one of the most inventive minds the industry has ever seen. Steve Jobs brought him in to revolutionize the creative for Apple … twice. Oh, and Clow just happens to be […]
I have such wonderful memories of that banner ad -No one ever
Last week Toys R Us closed their remaining stores, bringing a sad end to a 70-year old brand. In the final days of the store closings, for a brief time the top link on Reddit was a strangely poignant image of Geoffrey the Giraffe standing next to empty store shelves, waving goodbye. In the comments […]