They’re like a frustrating older sibling. They get all the attention, and they get away with pretty much everything. They’re incredibly well-liked, and it seems like everyone aspires to be them. (Is it obvious that I’m a middle child?) Regardless of how you feel about them, Patagonia is one of the most impressive brands out […]
Are you thirsty for better creative? You don’t necessarily need to dump everything and go back to the well for a complete redesign. Sometimes all you need is a refreshing splash of H2O . Water? No, not that kind H2O . This kind of H2O … Hierarchy.Hygiene.Organization. How can these three elements invigorate your design? […]
Critiquing a catalog can be overwhelming. Maybe you’re so close to your brand that it’s hard to maintain objectivity. Maybe your focus is merchandise, so product presentation is most important to you. Maybe you’re not a Creative Director, so reviewing work is intimidating. (We can’t all be Creative Directors.) (I’m not a Creative Director.) There […]
#Campaign CheatSheet As brands jump on the hashtag brand-wagon, one wonders if the effort truly makes a difference to the bottom line. Short answer? Absolutely. But, have some brands experienced major fails at achieving an ROI? Absolutely. Does it take a lot of effort and resources to get it right? Absolutely. Why even bother? Campaigns […]
Let’s face it, there is so much a postcard can’t do for you. It can’t show the depth and breadth of your product. It can’t create a shopping or browsing experience. And it won’t make your morning coffee. But a postcard is still a mighty marketing tool that you should consider adding to your marketing […]
We’ve all seen the sign on the marquee of some local watering hold. “Coldest beer in town,” it proclaims. Marketing at its most basic. But how do we know it’s really the coldest? There are other bars in town. Surely they have cold beer as well. Maybe even colder. NO! The sign says otherwise. For […]
Oh no, not ANOTHER piece about print marketing! But wait, this one’s not sponsored by a printer or a paper company, it’s a DBSA, (digital brand service announcement!) We keep hearing about the resurgence of print because it has become an important tool, aiding in the growth of digital brands. Oxymoron? Not quite. You have […]
I’m in awe at the number of brands who are jumping on the idea that catalogs provide a larger opportunity to not just sell products, but to engage both prospects and customers on a more meaningful level. I’m equally amazed at the number of brands, especially those that have been mailing for decades, who have […]
What do Oreos, Mountain Dew, Shake Shack and Mack Weldon have in common? No, they’re not items from my Amazon wish list. Not all of them anyway. These are five brands that have tapped into the zeitgeist and attached themselves to the pop culture phenomenon that is the final season of HBO’s Game of Thrones. […]
