During the holiday shopping season, you’ll see more offers, promotions, teasers … well, more bribes to drive sales than any other time of the year. With holiday consumer spending forecast to reach $619 billion, brands are scrambling to ensure they get their piece of the pie. Is the “bribe” necessarily a bad thing? Well, it […]
Brand is a term you hear thrown around a lot lately. It seems to be the latest business buzzword. Everyone wants a strong and powerful brand. And rightly so. Your brand is one of the biggest assets you have, perhaps the biggest. There is a real value that can be attached to it. And just like any […]
Join Lois Brayfield to learn what a brand campaign can do for your multichannel marketing efforts to create customer engagement and advocacy. Hosted by McKay Allen, LogMyCalls.com Presented by Lois Brayfield, J.Schmid CEO Note: What follows is a quick synopsis of the webinar. However, make sure to watch the video for in-depth explanations of the […]
Lois Brayfield gives you the basics of a brand campaign, and what it can do for your direct marketing efforts. Find out how a brand campaign can serve as a beacon for your customers, create engagement and advocacy when used to guide your multichannel marketing strategy. Watch Now >>
Kansas City is known for its barbecue, and there are plenty of places to indulge in this local specialty. So how does an operator stand out from the crowd? Here’s how three of KC’s most notable eateries each deliver their own unique take on what barbecue means. Jack Stack Dresses It Up White linen […]
A large group in Boston for a trade show visits a local restaurant for dinner. Clients, customers and vendors all savor a respite from the day’s scheduled events with a dinner of shared stories, networking potential and a relaxed drink or three. The waiter overhears a gentleman at the table commenting on a particular wine […]
What’s in a name? When it comes to the three brands I’ve looked at this month … everything. The sign of a great brand isn’t only name recognition, but the image you get in your head when you hear the name. You should immediately feel something when the name is mentioned. The best brands allow you […]
We are in the midst of a true paradigm shift. Consumer behavior suggests consumers want to be more in control of their interaction with the marketing that brands are pushing out. As marketers collect more data and gain access to more powerful analytic technologies, there also is a new dimension we need to access to […]
No, I’m not a woman. But I do shop for women’s clothing. Huh? Let me clarify. My wife hates to shop. She simply refuses to buy things for herself (weird, I know). I, on the other hand, love to shop, especially for clothes (even weirder). So I end up doing all the shopping for her. […]
