Then you must embrace change. As many of you know, I’m a HUGE Beatles fan. It’s an obsession,…
Many catalogers today still approach their business as retailers first and marketers second. Retailers sell merchandise by focusing…
It’s frustrating to hear politicians talk about what they plan on doing, what their strategy is, how they’re…
Invisible monsters, augmented reality and the future of catalogs So, how many Pokémon have you caught? You know,…
In early May, British musicians Radiohead did the unthinkable: they lived up to their song title “How to…
There’s an old saying in marketing, “Happy customers tell three friends. Unhappy customers tell ten.” These days, with…
J.Schmid President and Chief Creative Officer, Brent Niemuth, shows us that even while on vacation there’s always a…
I recently came across an interesting study that looks at the power of brand from a little different…
Sadly, we’ve lost a couple more music legends recently—Merle Haggard and Prince. It’s the latter I’d like to…
