The notions that “the customer is king” and “the customer is always right” have been marketing gospel for…
How to gamble on new ideas without losing big I just spent this past weekend in Vegas. Nice…
By Chris Hayes, EVP Brand Strategy This 18th Century quote from my high school lit class got me…
Well, the secret is out. For decades, creative types working at agencies across the country knew instinctively a…
Whew. Glad I got that off my chest. You see, it’s 2016. By now, almost every brand is…
Admitting it is the first step to re-cover-y. Look at your most recent catalog cover. Really look at…
-Sir Winston Churchill Marketers are always looking for an edge – something that will grab and hold their…
Human beings have an attention span of 8 seconds. We don’t read anymore. We scan. Brands usually say…
By Chris Hayes, EVP Brand Strategy We recently completed a brand “refresh” for a catalog client that involved…
