Are you thirsty for better creative? You don’t necessarily need to dump everything and go back to the well for a complete redesign. Sometimes all you need is a refreshing splash of H2O . Water? No, not that kind H2O . This kind of H2O … Hierarchy.Hygiene.Organization. How can these three elements invigorate your design? […]
We’ve all seen the sign on the marquee of some local watering hold. “Coldest beer in town,” it proclaims. Marketing at its most basic. But how do we know it’s really the coldest? There are other bars in town. Surely they have cold beer as well. Maybe even colder. NO! The sign says otherwise. For […]
What do Oreos, Mountain Dew, Shake Shack and Mack Weldon have in common? No, they’re not items from my Amazon wish list. Not all of them anyway. These are five brands that have tapped into the zeitgeist and attached themselves to the pop culture phenomenon that is the final season of HBO’s Game of Thrones. […]
American cheese Bars of soap Applebee’s Top sheets Mayonnaise Straws CDs Shopping malls Network TV Gillette razors Phone conversations Hooters Diamonds Napkins What do all of these things have in common? According to various media reports over the past few years, they’re all being killed by Millennials. The audacity! The gall! How could this generation […]
You might not realize this, but I have a lot in common with Elon Musk. Yes, the billionaire Tesla mogul and I share several things that might surprise you, including: 1. Fascination with space, and Mars in particular. Like Musk, I want to die on the red planet. Unlike Musk, I’d be fine if it […]
Lee Clow is a titan of the advertising industry, an undisputed creative heavyweight. As the global director of media arts at TBWA/Chiat/Day, he channels one of the most inventive minds the industry has ever seen. Steve Jobs brought him in to revolutionize the creative for Apple … twice. Oh, and Clow just happens to be […]
Is anyone reading this? No, seriously, is anyone reading this? That’s what you should be asking yourself when you’re allocating space for copy in your catalog or other marketing materials. Because we know this: People don’t read. They scan. They skim. They flip. They browse. As a writer, it can be quite an ego blow […]
Does your brand stand for something? Is it more than just products and services? Does your brand have a cause greater than commerce? More and more, brands are aligning themselves with charitable causes. And customers are taking notice. Last year, Ad Age published a study by the research firm Toluna about the impact of brands […]
We interrupt your regularly scheduled blog post to bring you a chilling tale of Halloween horror. But all is not what it seems. For between the screams lies a cautionary lesson for marketers. Read on, if you dare… A rusty hinge creaks, its metal scream cuts through the howling wind. You feel a cold drop […]
