How to gamble on new ideas without losing big I just spent this past weekend in Vegas. Nice little getaway. Saw a show, played a few slots, danced with a monkey (don’t ask). But as I contemplated how much to wager at the Blackjack table, it occurred to me that there are no sure bets. […]
Well, the secret is out. For decades, creative types working at agencies across the country knew instinctively a few secrets they could rely on to create brand stories, campaigns and messaging that would resonate with consumers. The Don Drapers of the world knew these little secrets could help sell more products. We knew if we […]
Human beings have an attention span of 8 seconds. We don’t read anymore. We scan. Brands usually say too much. Cut your copy. Make your point. Quickly. Make things more visual. Get rid of anything unnecessary. Edit again. My 8 seconds are up. You get my point. The end. Having trouble trimming your message? […]
Then you must embrace change. As many of you know, I’m a HUGE Beatles fan. It’s an obsession, really. A sickness. I admit it. When I first heard “Paperback Writer” at the age of 8, I was hooked. The fact that their music is still as relevant today (to multiple generations) as it was six […]
It’s frustrating to hear politicians talk about what they plan on doing, what their strategy is, how they’re more qualified to get things done…all without actually getting anything DONE! It’s just talk. They rarely execute any of these ideas. Unfortunately, this is also true of many brands today. Lots of great ideas, weak on execution. […]
J.Schmid President and Chief Creative Officer, Brent Niemuth, shows us that even while on vacation there’s always a branding lesson to be learned – How do brands that sell a commodity product or service separate themselves from their competitors (assuming the price is the same)? Need help making your brand stand out in a commodity […]
Sadly, we’ve lost a couple more music legends recently—Merle Haggard and Prince. It’s the latter I’d like to talk about. There is no doubt that Prince was a musical genius. And there are actually many branding lessons we could learn from him. The importance of being different, of standing out, of being true to who […]
Is the location of your business important to your brand message? Are you using it to your advantage? Consider a brand like Starbucks, who made Seattle (where the brand originated) part of their brand story. Need help finding your brand message? Email our CEO, Lois Brayfield, or call 913-236-2988.
Your brand is your brand, no matter where you are. See the impact of brand consistency from all the way across the Atlantic. Join in a stroll through the Munich airport to see just how well a consistent brand message can be whether you’re in your comfort zone or thousands of miles away. Need […]
