Guten Tag! Join J.Schmid President Brent Niemuth from Weimar, Germany, the birthplace of the Bauhaus School of Design, where the iconic principles of “Less is More” and “Form Follows Function” were born. At J.Schmid, these philosophies guide everything we do. Whether you need impactful design for your website, catalog, direct mail campaign, or advertising, we […]
As a creative agency, we often get asked “Where do your ideas come from?” The truth is that sitting behind a desk makes creative ideas harder to come by. For real creative inspiration, it’s important to change your view. Get up, get out of the office, take in a sunset, or simply take a walk. […]
As marketers, we work really hard to make buyers aware of us, and even harder to make them buy from us. Now, we’re faced with the ongoing challenge of how to keep them coming back. The real question is: How do we make them loyal? How do we turn them into brand advocates? Want to […]
Welcome to a series where culture meets branding insights, delivering quick and practical thoughts that redefine your understanding of brand identity. From Madrid Spain, Brent encourages us to not only think about the past, but also the future. As a brand it’s important to know your history but it’s equally important to spend time talking about where your brand is going.
Join Brent Niemuth, President and branding expert, as we hop across Europe’s cultural highlights in a fast-paced journey to Switzerland, France, Italy and Spain. In each short episode, Brent draws a branding lesson from the local landscape. Welcome to a series where culture meets branding insights, delivering quick and practical thoughts that redefine your understanding […]
Join Brent Niemuth, President and branding expert, as we hop across Europe’s cultural highlights in a fast-paced journey to Switzerland, France, Italy and Spain. In each short episode, Brent draws a branding lesson from the local landscape. Welcome to a series where culture meets branding insights, delivering quick and practical thoughts that redefine your understanding […]
Join Brent Niemuth, President and branding expert, as we hop across Europe’s cultural highlights in a fast-paced journey to Switzerland, France, Italy and Spain. In each short episode, Brent draws a branding lesson from the local landscape. Welcome to a series where culture meets branding insights, delivering quick and practical thoughts that redefine your understanding […]
Omnichannel Marketing Part 8: Big Idea Campaign Why are marketing campaigns so effective? What is the secret behind the good ones that people remember and talk about (REI’s “Opt Outside”)? Quite simply, a BIG IDEA. The best marketing and advertising over the decades have always been driven by a singular great idea (“Got Milk?”). A core idea […]
Are you a faceless brand? Are you talking to your customer in an authentic, meaningful way? Studies in neuroscience have proven that 95% of all buying decisions are driven by emotion, not logic. We’re all drawn to products or brands for much deeper, primal reasons. Hear from J.Schmid President and CCO, Brent Niemuth, on what […]
