Over the past season, we have been looking at many data-driven elements, including the data itself and the…
“Data” has become the darling of the marketing world recently as information technology and database marketing really hit…
Customers … why don’t they just do what we want? That would make direct marketing so much easier,…
“Big Data” is a buzzword these days. More importantly, under the hood there have been new data emerging…
For most merchants, online marketing offers a more favorable return on investment than offline marketing. In addition, it…
We all know that consumer behavior is changing rapidly. Yet, when reviewing their prior season, many merchants continue…
As we all know, it is imperative to stop consumers and get their attention before we can influence…
In the multichannel world, we like to measure things. Every marketing dollar spent is, ideally, associated with a…
Mailing a catalog is a considerable investment, so every single book, every page, every photograph must work hard…
