by Chris Hayes, EVP Brand Strategy When Ferris Bueller said, “Life moves pretty fast…” he really wasn’t thinking…
An examination of classic A/B testing, a regular diet for all of us direct marketers, made it to…
By Chris Hayes, EVP Brand Strategy One trillion dollars. That’s how much marketers will spend to sell their…
Data’s role in customer acquisition The role of data within customer acquisition involves capturing and maintaining a record…
For many marketers reading this column, data is fun! We love the challenge of figuring out how to…
Data is usually spoken in the context of collecting and organizing data, queries to gain intelligence and reporting…
The first thing that comes to mind when considering data’s role within social marketing is Web analytics. Social…
As I began writing this column, I was immediately struck by one of the words in the deck.…
We are in the midst of a true paradigm shift. Consumer behavior suggests consumers want to be more…
