By Chris Hayes, EVP Brand Strategy This 18th Century quote from my high school lit class got me…
Sorry for the clickbait title. I see it all over the web, so I assumed it must get…
“Marketing is rapidly becoming one of the most technology-dependent functions in business.” In 2012, consulting firm Gartner predicted…
An email marketing program can be one of the most flexible, measurable and intelligent marketing channels for your…
Marketing strategies and tactics are like putting a puzzle together. There are simple 100-piece puzzles that can be…
Twenty years ago, we discovered the power of transactional data. Lo and behold, it turned out that certain…
“Facebook Inc. is largely ruled by algorithms. But ultimately people must make judgments about what to show its…
$#%^#@*%)! I recently changed to a new phone service provider and within hours of my new phone number…
Adding Human Behavior to Traditional RFM Models Direct marketers are shoppers too. We can learn a lot just…
