What Really Wins Brand Loyalty? Insights to Keep Customers Coming Back
In our latest Burning Questions study, we asked 500 consumers: “What’s one product or brand you keep coming back to, even when you have other options? Why does it win your loyalty?” We found that four things rose to the top: Consistency. Taste. Value. Trust. That’s what keeps people coming back.
At J.Schmid, we believe loyalty isn’t a transaction; it’s a relationship. It’s built on trust, fueled by consistency, and sparked by real emotion. When brands show up, stand out, and stay true, they don’t just earn repeat business; they earn a place in people’s lives.
Let us know your thoughts on LinkedIn about this Burning Question and what Burning Question we should ask next.
Tags: Brand Storytelling, branding, Humanity Marketing, Strategy