Join Brent Niemuth, President and branding expert, as we hop across Europe’s cultural highlights in a fast-paced journey to Switzerland, France, Italy and Spain. In each short episode, Brent draws a branding lesson from the local landscape. Welcome to a series where culture meets branding insights, delivering quick and practical thoughts that redefine your understanding of brand identity.
From Cinque Terre, Italy, Brent asks us, “What makes brands ‘sticky’?” and outlines how brand assets can make or break your brand perception, using examples of iconic Italian brands.
Italy: What Makes Brands Sticky?
Header Photo credit: Rahul Chakraborty via Unsplash.
Tags: advertising, branding, Branding Agency