When we think of powerful brands with rich stories, like Patagonia, we picture their website, their stores, maybe one of those beautifully crafted catalogs. But there’s something just as important that often gets overlooked: the people.
In this quick hit from the road, J.Schmid President Brent Niemuth shares a branding lesson straight from a Patagonia store in Vail, Colorado. It’s a reminder that your front-line folks: your sales team, your customer service reps, are your brand in action.
They’re the ones shaping how your customers feel. How they remember you. And whether they come back.
So, choose wisely. Train thoughtfully. And never forget: every person you hire is a message to the world about who you are.
People first, always.
Tags: advertising, brand experience, Brand Storytelling, branding, Branding Agency