When we think about strong brands, we often picture logos, taglines, or beautifully designed experiences. But sometimes, recognition happens even faster than that.
Sometimes, it starts with color.
In this quick hit from the road, J.Schmid President Brent Niemuth shares a simple branding lesson from Mykonos, Greece, where white buildings and blue water communicate a sense of place before a single word is spoken. It’s a reminder that the strongest brands don’t always need to explain who they are. They’re just…known.
Color creates shortcuts in our brains. It signals familiarity. It triggers memory.
And when a brand truly owns its visual cues, recognition can happen instantly, even without a logo.
The question is whether your brand works that hard for you.
Tags: advertising, brand experience, Brand Storytelling, branding, Branding Agency