In this webinar, J.Schmid CEO Lois Brayfield discusses how brands can get prospects to take action. Rather than…
Data is usually spoken in the context of collecting and organizing data, queries to gain intelligence and reporting…
Kansas City is known for its barbecue, and there are plenty of places to indulge in this local…
A large group in Boston for a trade show visits a local restaurant for dinner. Clients, customers and…
The first thing that comes to mind when considering data’s role within social marketing is Web analytics. Social…
As I began writing this column, I was immediately struck by one of the words in the deck.…
Why won’t customers cooperate and just do what we ask? In today’s marketing climate—with so many choices, technological…
AdNation News interviews Lois Brayfield, President of the direct marketing agency J. Schmid & Assoc. Inc. about the…
What’s in a name? When it comes to the three brands I’ve looked at this month … everything. The…
