You’ve all heard the doomsayers. The plaintive wails of prognosticators, tolling the bell for our beloved medium. They…
A New Era for Customer Retention & Acquisition The age of advanced integration of the online and offline…
The world of marketing has exploded with opportunities to capture the heart of both customers and prospects alike.…
Good news! According to new research published by McKinsey & Company, consumers are feeling better about their financial…
When several of my clients begin asking the same question within weeks of each other, I take notice.…
Data’s role in customer acquisition The role of data within customer acquisition involves capturing and maintaining a record…
Join Lois Brayfield for this fast and thought provoking Pub Talk which starts with how catalog have evolved from a…
Target Marketing asked a field of marketing experts the top four questions facing marketers in 2015. This is…
During the holiday shopping season, you’ll see more offers, promotions, teasers … well, more bribes to drive sales…
