For many marketers reading this column, data is fun! We love the challenge of figuring out how to…
Brand is a term you hear thrown around a lot lately. It seems to be the latest business…
Join Lois Brayfield to learn what a brand campaign can do for your multichannel marketing efforts to create…
Lois Brayfield, catalog industry thought-leader and CEO of J.Schmid and Associates talks us through the physics of catalog…
Lois Brayfield, CEO Lois Brayfield (J.Schmid CEO) gives her take on the catalog industry today in the recently…
Increasingly, ecommerce marketers are learning what we catalog marketers have known for years: that a tactile, physical medium…
Lois Brayfield gives you the basics of a brand campaign, and what it can do for your direct…
Originally published in February 2014 on the LogMyCalls blog; Interview by McKay Allen. Tell us a little bit…
See you in Boston! Where will you be March 12-14? If you’re feeling stumped by the omnichannel…
