What’s in a name? When it comes to the three brands I’ve looked at this month … everything. The…
We are in the midst of a true paradigm shift. Consumer behavior suggests consumers want to be more…
Over the past season, we have been looking at many data-driven elements, including the data itself and the…
Lois was interviewed by Kamil Porembinski of ProofHQ’s Marketing Operations Blog: 1. What are the most common marketing…
“Data” has become the darling of the marketing world recently as information technology and database marketing really hit…
6 better ways to drive conversion in direct mail and print Customers … why don’t they just do…
On an episode of AMC’s “Mad Men,” the irascible and ubiquitously intoxicated Roger Sterling prods the precocious Peggy…
Customers … why don’t they just do what we want? That would make direct marketing so much easier,…
No, I’m not a woman. But I do shop for women’s clothing. Huh? Let me clarify. My wife…
