For most merchants, online marketing offers a more favorable return on investment than offline marketing. In addition, it…
Every brand, regardless if they’re B-to-C or B-to-B, big or small, old or new, has a unique story…
Thousands of advertisers clamor for consumers’ precious time each day. These messages bombard their eyes and ears, each…
Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have…
J.C. Penney is joining the ranks of legacy brands that have gone stale but willing to change the…
We all know that consumer behavior is changing rapidly. Yet, when reviewing their prior season, many merchants continue…
As we all know, it is imperative to stop consumers and get their attention before we can influence…
Great catalogs are no longer just about selling products. They must go further to emotionally connect with readers;…
Catalogs today are about much more than selling products in print. They need to be compelling engagement tools…
