The art of brand building still remains a mystery to many companies. During these tough economic times, business…
Ever since the first order came over the Internet, people have been predicting the eventual death of the…
Here’s a depressing stat: About 80% of catalogs received in the mail get thrown away without so much…
Sir Isaac Newton’s third law of motion asserts that for every action, there is a reaction. Who knew…
Merchants tend to view customer service as a purchase activity; one of receiving and shipping an order. But…
What’s the single biggest mistake that most marketers make when it comes to delivering a brand experience? Communicating…
If I were to say, “The Man in Black,” who would you think of? If you’re a music…
In the multichannel world, we like to measure things. Every marketing dollar spent is, ideally, associated with a…
Retailers must make a concerted effort to get consumers’ attention in today’s fast-paced environment, where prospects are subjected…
