Any seasoned direct marketer the importance of understanding the numbers side of the business. You have to know…
Smart multichannel merchants are using all their core competencies across all selling channels — including stores, Websites, and…
Multichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for…
Multichannel success depends in large part on having a solid strategy for keeping in contact with your house…
This month we look at another analytical technique or process that direct sellers need to know, understand, and…
In June we looked at the profit and loss statement, discussing how a catalog P&L or income statement…
If you’re familiar with the profit and loss (P & L) statement traditionally used by bankers and accountants,…
Creating and producing a catalog is similar to designing and constructing a building. In construction, the architect plays…
Last month we discussed the cost of getting a customer, a key measurement for the “front end,” or…
