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Marketing KPIs: February 2025 Trends
Download the full report (PDF 1.6MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range February 1, 2025, to February 28, 2025. February 2025: Consumers and Brands Seek Clarity After a soft start in January, headwinds persisted for many brands in February. Retailers faced a challenging environment as consumer […]
From Bauhaus to Business: Why Design That Works Matters
Guten Tag! Join J.Schmid President Brent Niemuth from Weimar, Germany, the birthplace of the Bauhaus School of Design, where the iconic principles of “Less is More” and “Form Follows Function” were born. At J.Schmid, these philosophies guide everything we do. Whether you need impactful design for your website, catalog, direct mail campaign, or advertising, we […]
Marketing KPIs: January 2025 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range January 1, 2025, to January 31, 2025. January 2025: Slow to Launch While January typically sees a post-holiday dip in consumer activity, the fall this year was more pronounced than anticipated. National events and weather patterns competed for consumer attention, […]
Wishing You Joy this Holiday Season
Here’s wishing you and yours a wonderful holiday season filled with friends, family and cheer. When we gather together, the laughter, camaraderie and true enjoyment of each other’s company are impossible to miss. What a wonderful way to kick off the holiday season and finish out the year. Cheers to a 2025 that’s even better!
Marketing KPIs: October 2024 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range October 1, 2024 to October 31, 2024. October 2024: Balancing Caution with Holiday Optimism In October, consumer engagement remained steady, showing resilience in the face of economic pressures. While inflation and high borrowing costs led some shoppers to be more […]
Marketing KPIs: September 2024 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range September 1, 2024, to September 30, 2024. September 2024: Consumers Remain Cautious Consumers remained cautious in September. Traffic was up for many brands, however faced with persistent inflation and high borrowing costs, consumers continue to limit discretionary purchases. While some […]
Marketing KPIs: August 2024 Trends
We compiled these trends from over 100 brands, comparing year-over-year data for the date range August 1, 2024, to August 31, 2024. August 2024: Navigating Economic Shifts August presented significant challenges for many retailers, as the market landscape continued to evolve. Brands found themselves grappling with intensifying competition, driven by an economic climate that has […]
Get Up, Get Out, Get Inspired
As a creative agency, we often get asked “Where do your ideas come from?” The truth is that sitting behind a desk makes creative ideas harder to come by. For real creative inspiration, it’s important to change your view. Get up, get out of the office, take in a sunset, or simply take a walk. […]