Omnichannel Marketing Part 4: The Customer-Centered Business Omnichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for omnichannel success is trying to change from being company-centric or channel-centric to being customer-centric. In a channel-centric company, one channel typically dominates the others. In this business model, the company […]
Omnichannel Marketing Part 3: How You Should Do It If you want your business to survive in the coming months, focus is the name of the game. Consider conducting an omnichannel audit, an in-depth review of your business that will allow for the creation of a blueprint you can act on with focus rather than […]
Join us for our new series: Omnichannel Marketing. Mountains of data, endless options of ways to reach customers. No wonder marketers are overwhelmed. We work so hard to get their attention, but what happens once you have it? What are you going to say? In those precious few seconds, when you finally have their attention, […]
Omnichannel Marketing Part 2: Why You Should Do It Chances are, you’re currently trying to reach your audience in a variety of ways. Maybe digital ads, search, social media, catalog, direct mail and your retail environment. What if you could tie all those efforts together with a single creative concept—a “Big Idea” that unifies all of […]
“We must also stop looking at recycling as an excuse for excessive consumption and remember the other R’s that come first: reduce and reuse.” – Sappi, Rethinking Recycling We are super proud to be owned by a brand who believes in sustainability. MIDLAND has partnered with the World Land Trust, and their exciting Carbon Balanced […]
Customer Loyalty Part 10: A Customer Reactivation Story About 10 years ago, REI made me so stinking mad that I swore I’d never grace their check-out again. A brand-advocate no more, I huffed my outraged “customer-no-service” story to everyone that cared to listen. Their offense? They made me pay for return shipping on a few […]
Customer Loyalty Part 9: Brand With a Purpose They’re like a frustrating older sibling. They get all the attention, and they get away with pretty much everything. They’re incredibly well-liked, and it seems like everyone aspires to be them. (Is it obvious that I’m a middle child?) Regardless of how you feel about them, Patagonia […]
Are you a faceless brand? Are you talking to your customer in an authentic, meaningful way? Studies in neuroscience have proven that 95% of all buying decisions are driven by emotion, not logic. We’re all drawn to products or brands for much deeper, primal reasons. Hear from J.Schmid President and CCO, Brent Niemuth, on what […]
Customer Loyalty Part 8: Know Your Customer We spend a good deal of our marketing efforts incenting customers to be loyal to us; to be our brand advocates. But doesn’t loyalty go both ways? Don’t we, in turn, need to demonstrate our commitment to our customers? It’s a two-way street, after all—a dialogue. One way […]
