Lois Brayfield, catalog industry thought-leader and CEO of J.Schmid and Associates talks us through the physics of catalog design. Learn how to capitalize on catalog hot-spots, eye flow and create a graphic hierarchy. Watch Now >>
Lois Brayfield, CEO Lois Brayfield (J.Schmid CEO) gives her take on the catalog industry today in the recently published DMA Statistical Fact Book 2014. Learn more about the book here. Marketers continue to ask the question, “Are catalogs still a viable part of the marketing mix?” The answer? Yes; absolutely. In fact, many traditional “brick-and-mortar” […]
Increasingly, ecommerce marketers are learning what we catalog marketers have known for years: that a tactile, physical medium (aka, printed catalog) is a powerful part of a multichannel mix. You can hold it, thumb through its pages, turn down the corner of a page to mark something on your wish-list. It’s proactive, in that it […]
Lois Brayfield gives you the basics of a brand campaign, and what it can do for your direct marketing efforts. Find out how a brand campaign can serve as a beacon for your customers, create engagement and advocacy when used to guide your multichannel marketing strategy. Watch Now >>
Originally published in February 2014 on the LogMyCalls blog; Interview by McKay Allen. Tell us a little bit about J.Schmid, your role there, and the type of companies you work with. J.Schmid is a boutique direct marketing agency that specializes in Omni channel strategies. For over 30 years we’ve been helping our clients embrace growth […]
See you in Boston! Where will you be March 12-14? If you’re feeling stumped by the omnichannel circus, make plans to attend NEMOA in Boston. Lois Brayfield (CEO) is moderating Xpress Talks and Brent Niemuth (President) will be a guest speaker on the “Meet the Experts” panel. See you there! http://bit.ly/1nljvyH
In this webinar, J.Schmid CEO Lois Brayfield discusses how brands can get prospects to take action. Rather than focusing on arrogant ‘Follow us’ and ‘Like us’ strategies, Lois outlines how companies can create powerful calls to action and turn prospects into customers. Specifically, this webinar covers: • How to quickly connect with your audience • […]
Data is usually spoken in the context of collecting and organizing data, queries to gain intelligence and reporting to measure various key performance indicators. One rarely hears about data prowess together with creative design and marketing calls to action. This can only happen when both the left and right brain meet together in a combined […]
Kansas City is known for its barbecue, and there are plenty of places to indulge in this local specialty. So how does an operator stand out from the crowd? Here’s how three of KC’s most notable eateries each deliver their own unique take on what barbecue means. Jack Stack Dresses It Up White linen […]
