Do your customers just buy from you? Or do they LOVE you?
Do you want a better performing company? Find your purpose. Brands that have a positive impact on humanity outperform the stock market by 120%.
Customer behavior is telling us loudly and clearly, “I want to buy from brands that matter. If you want to matter to me as a brand. Better give me something to believe in.”
If your company is driven by a singular purpose it will perform better, your employees will be happier, productivity will be higher, and you’ll outperform the competition.
Need help finding your purpose? Need help defining your brand? Email our CEO, Lois Brayfield, or call 913-236-2988.
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