How do you meet your customer where they are? Longtime client Bryan Seeley, Marketing Director at BSW, sits down to chat with VP Account Strategist Lauren Ackerman about the varied strategies and tactics they’ve used to engage their passionate-yet-nerdy audience of broadcast engineers.
Tag: branding
Brand Lounge: A Peek Behind the Creative Curtain
What inspires creative people? How do they view catalogs differently today? Why do they always wear black? Hear firsthand from two of the industry’s best, as J.Schmid President and CCO, Brent Niemuth interviews VP/Creative Director, Matt Fey and Senior Art Director, Kristen Sobba.
Promoting Your Brand in the Off Season
If you operate a seasonal business, what do you do to promote your brand in the off-season? Rather than simply repeating the same message you broadcast during your peak season, perhaps you should consider doing the exact opposite. Watch this branding lesson inspired by the Rocky Mountain destination, Estes Park, Colorado. Photo courtesy of Greg… Continue reading Promoting Your Brand in the Off Season
Campaign Assessment: Apple “911”
Real People, Real Stories: What We Can Learn From Apple If you’re like me, when someone tells you their product can save your life, you are a bit hesitant and maybe even distrustful. It’s a bold claim, there’s no way around it. Not many companies take their marketing that far, and those that due usually… Continue reading Campaign Assessment: Apple “911”
Sustainability: Part 3
Part 3: The Overlooked R’s: Reduce and Reuse “We must also stop looking at recycling as an excuse for excessive consumption and remember the other R’s that come first: reduce and reuse.” – Sappi, Rethinking Recycling Thankfully, recycling has become almost a given in the corporate world and the majority of homes. But it’s time… Continue reading Sustainability: Part 3
Sustainability: Part 2
Part 2: Marketing Sustainability How is your brand committed to sustainability? How are you communicating that to your audience? More and more, consumers are making their voices heard. They care about the environment, and they want the brands they support to share that concern. As marketers, we have a responsibility not only to this audience… Continue reading Sustainability: Part 2
Mind Your Behavior
When it comes to building a successful brand, understanding what you believe in and defining your core values are essential. But many brands stop there and forget that the most important part is to LIVE those values every day. Your actions are what speak the loudest, not simply stating what you believe. Just like humans,… Continue reading Mind Your Behavior
Catalog Critiques: Making Bad Good, and Good Better
Paper Source: From The Page To The Screen Paper Source is known as the premier option for all things stationery, wrapping paper and seasonal goods. A step inside one of their stores is a celebration of all things creative and tactile. And as paper-lovers ourselves, you know that we here at J.Schmid appreciate a quality… Continue reading Catalog Critiques: Making Bad Good, and Good Better
Bands and Brands: Lessons from Austin City Limits
What do bands and brands have in common? Both have loyal fans who are willing to stand in line and push their way to the front to show their love. So what are you doing for them in return? Do you consistently deliver a memorable “performance” that will keep them coming back, or are you… Continue reading Bands and Brands: Lessons from Austin City Limits