Many catalogers today still approach their business as retailers first and marketers second. Retailers sell merchandise by focusing primarily on pricing and products. Marketers position their brands for success by introducing emotion into the mix. It’s easy to see why catalogers fall into the “price and item” trap. Consumers, when asked the reason for their… Continue reading The Heart of the Matter: Emotion Marketing and the Catalog
Tag: branding
Stop Talking! Start Doing!
It’s frustrating to hear politicians talk about what they plan on doing, what their strategy is, how they’re more qualified to get things done…all without actually getting anything DONE! It’s just talk. They rarely execute any of these ideas. Unfortunately, this is also true of many brands today. Lots of great ideas, weak on execution.… Continue reading Stop Talking! Start Doing!
Disappear Completely: Digital Marketing Lessons from Radiohead
In early May, British musicians Radiohead did the unthinkable: they lived up to their song title “How to Disappear Completely,” and erased themselves from the internet. Their website gradually decreased in opacity over the course of several hours, until it disappeared completely. Then, the band and its lead singer, Thom Yorke, removed all past posts,… Continue reading Disappear Completely: Digital Marketing Lessons from Radiohead
JEEPers! How can commodity brands stand apart from the competition?
J.Schmid President and Chief Creative Officer, Brent Niemuth, shows us that even while on vacation there’s always a branding lesson to be learned – How do brands that sell a commodity product or service separate themselves from their competitors (assuming the price is the same)? Need help making your brand stand out in a commodity… Continue reading JEEPers! How can commodity brands stand apart from the competition?
I think, therefore I brand…
I recently came across an interesting study that looks at the power of brand from a little different angle. Anyone reading this is probably familiar with the concept of the placebo effect. The subject of countless articles, it was first defined over 60 years ago. It identified the important role that perception plays in physical… Continue reading I think, therefore I brand…
Selling + Storytelling: 3 Sites That Get It Right
You only need to do two things to have a great website. 1). Make shopping your website as intuitive and simple as possible. 2) Tell the story of your brand and your unique selling proposition, without interfering with the above. Simple, right? Riiiiiiiiiiiight… In search of that elusive combination, I found three eCommerce websites that tell their story… Continue reading Selling + Storytelling: 3 Sites That Get It Right
Prince Owned Purple. What’s Your Color?
Sadly, we’ve lost a couple more music legends recently—Merle Haggard and Prince. It’s the latter I’d like to talk about. There is no doubt that Prince was a musical genius. And there are actually many branding lessons we could learn from him. The importance of being different, of standing out, of being true to who… Continue reading Prince Owned Purple. What’s Your Color?
Where is your Brand from?
Is the location of your business important to your brand message? Are you using it to your advantage? Consider a brand like Starbucks, who made Seattle (where the brand originated) part of their brand story. Need help finding your brand message? Email our CEO, Lois Brayfield, or call 913-236-2988.
Fundamentals of Good Branding May Have Started With the Caveman
Ancient man relied heavily on others in order to survive. We banded together for protection, to find food, for entertainment. It’s our primal instinct to think, feel and act based on the broader needs and beliefs of an extended community. This same instinct lives in us today. We learn from each other. We rely on… Continue reading Fundamentals of Good Branding May Have Started With the Caveman