As the world changed almost overnight, so did advertising. First, it was “Our Response to COVID-19” emails from every brand we’ve ever purchased from. Now, it’s one commercial after another reminding us that “we’re all in this together.” While these messages are relevant and encouraging, many brands are starting to say and do a lot […]
6 WORDS YOU CAN SAY OTHER THAN “SALE!” Email marketing happens on such a relentless drumbeat, that it’s easy to slip into a groove. Before you know it, you’re saying the same word, and over, and over again. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. […]
It’s no secret that B2C email as a channel is largely driven by promotions. Subscribers often sign up for the welcome offer and then stay in for the deals. BUT, that doesn’t mean it isn’t also a great opportunity for brand building, relationship reinforcement, and telling brand and product stories. Let’s explore some ways that […]
An email marketing program can be one of the most flexible, measurable and intelligent marketing channels for your business. Especially now that smartphones have put email at easy reach anytime, from anywhere. But in order for emails to be most effective, they have to be part of a carefully considered contact strategy. So, whether you’re […]
Many catalogers today still approach their business as retailers first and marketers second. Retailers sell merchandise by focusing primarily on pricing and products. Marketers position their brands for success by introducing emotion into the mix. It’s easy to see why catalogers fall into the “price and item” trap. Consumers, when asked the reason for their […]
In early May, British musicians Radiohead did the unthinkable: they lived up to their song title “How to Disappear Completely,” and erased themselves from the internet. Their website gradually decreased in opacity over the course of several hours, until it disappeared completely. Then, the band and its lead singer, Thom Yorke, removed all past posts, […]
Have you ever been stuck in a conversation with someone who blathered on, never asked about your interests or paused at what would be a natural lull in conversation? The vast majority of email marketing is like that. In a face-to-face conversation, we look for conversational cues to gauge the interest of the person we […]
Amidst all of the inbox clutter, one thing gets easier every day — swiping to delete email on our mobile devices. Most of us do it daily or even several times a day. We sit poised, device in hand, trigger finger hovering at the ready. We scan, we process, we either tap to open or […]
