We took a holiday hiatus here at J.Schmid. It was a chance for everyone to take stock of what’s happening outside the office and connect with family and friends. The extra time also provided the opportunity to dive deeper into news, podcasts and movies, and to generally get out more. Now, I’ve understood for a […]
It occurred to me the other day while I was noodling email subject lines (trying to eke out another 1 or 2% increase in open rate) that even if I was successful, it would only lead to a fraction of a percent of click-through improvement. We tend to call email marketing “consumer direct,” but really, […]
Seriously, learn to direct your creative efforts like a rock star. Mick Jagger knows about the creative process. He’s done well by anyone’s standards. In terms of money and accolades, he’s got those covered. I recently read his net worth is $360 million. He was knighted by Queen Elizabeth II in 2002, and today, he […]
This morning I mentioned to my wife Janet that I was writing a post for our blog. She said, “You know, today is the summer solstice, a beautiful, long summer day. Time to kick back and enjoy the peak of the season. Take a break, relax… put an umbrella in your drink! You should write […]
There’s a conspiracy underway in the catalog business. It’s happening right under our noses. You know what I’m talking about, copy kidnappers! Someone has been rounding up copywriters and turning them into CONTENT EDITORS! “Invasion of the Body Snatchers” comes to mind. You know, the “snatched people” attend to their daily tasks, but they really […]
Not too long ago, catalog was king. We’d toss our e-commerce creative team the bones of our catalog feast to make their meal. But we’re past that, right? We need to give our websites the same love our catalogs get; they’re completely co-dependent sharing the same audience. That’s right, it’s ONE CHANNEL! Think of it […]
Who said “yes” to what? I’ll get to that in a minute. First, let me share a story. Decades ago, we heard the following from almost every food retailer we worked with: “We want our catalog to look like Harry & David’s.” Why Harry & David? Because at one time, they set the standard for […]
